Amazon Brand Metrics as the driving force for PPC, Brand ops, and investment performances
June 9, 2022 01:00 PM 01:45 PM Main hall
We have all been hearing about Amazon’s brand metrics report, and how different companies are using it. But, here is Nella, the Head of Amazon PPC at Olsam., that found a way to use this report as the driving force for the performance of PPC, brand ops, and investment teams.
That is, how to go back to the basic economy “Brand is the primary asset” leveraging the brand metrics report?
Key takeaways from the talk:
- What is the new Brand Metrics feature?
- What does it tell you about your brand? And why do you need to interpret it religiously?
- How can you improve your Brand Metrics score?
- How did Nella’s team use it at Olsam to drive performance across the organisation? What did they achieve?