Demystify Custom e-Commerce Website – When to customise and when not to

Tyrone, managing director at W2, will discuss the reasons behind having a bespoke eCommerce experience, who should have it and why.

The talk will dive into the most frequent dilemmas of companies trying to fit the standard template and some horror stories behind customisation catastrophes. Finally, it will offer a recipe for success by focusing on the customer journey.



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