Workflow for Pinterest to Amazon traffic

Matt Parker is a seasoned Pinterest strategist. Matt will share the workflow that he has used for reputed Clients to drive highly engaged traffic from Pinterest to Amazon.

The industry is split between 2 opinions:

  1. Driving external traffic to Amazon will not lead to the same conversion rates as Amazon PPC, because the customer intent is radically different. This may result in Amazon’s algorithm marking the listing as a low conversion product.
  2. Driving free external traffic may indicate to Amazon that the product is something hot. It may result in increased organic ranking.

Matt will address this dilemma with his hands-on experience.



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