Johan Hallenby

CEO/Founder, Go North

With +15 years of Entrepreneurial/investor experience, Johan started his Amazon journey as an FBA seller with one brand successfully launched. Founded Go North in late 2021 with already +10 acquired brands in the portfolio, 20 people on the team, and the ambition to acquire at least one new brand per week. Go North strives to be “Kings of operations”, a friendlier aggregator with the purpose of making sustainable consumption possible.

Johan’s personal message to e-Retail Fest’s delegates: Speaking the same language as the sellers since I started as an Amazon Operator myself, I help Entrepreneurs understand the Aggregator space better, be fully transparent and give theĀ audience as much practical tips & tricks as I possibly can to make their exit better! For real I would like to help all entrepreneurs with everything they need to do to prepare themselves for an exit, make the best out of a negotiation, practical strategies, and how to execute them for the best of a successful deal.

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